Behind The Scenes of Our Website Refresh
Cue the confetti: OUR WEBSITE GOT A MAKEOVER! 🎉
A huge thank you to RuthAnn Rafiq and her team at R Artspace for partnering with me in this web site refresh.
It was a project that was long over–do. But with the blend of her ready-to-go templates and web site refresh service that provided customizable support – the process was smooth and seamless, and I’d love to take you behind-the-scenes of what it was like to update our website for 2023.
Will you celebrate with me? Grab your favorite beverage and check out the website, including:
✨Updated copy + messaging that reflects how I can help you to make money doing meaningful work, and the business strategy + emotional support to get you there
✨An About Me Page that features all of the best details of my personal + professional history so you can get to know me better
✨Upgrade to the newest version of Squarespace which makes it run faster on desktop and mobile
✨A blog of content to serve as your resource library for all things biz, mindset, and leadership related.
RuthAnn and I did an Instagram Live together about what it was like to work together, and chatted about:
→ how to know when it’s time for a website upgrade
→ options for website redesign: custom v. DIY
→ BTS of what it was like to go through the website refresh process
Here is the email newsletter inspired by our interview. I send out 1 coaching ask, 1 affirmation, and 1 action on a weekly-ish basis to help you apply these concepts to YOUR life and business.
Coaching Ask: How do you know you’re ready for a web site upgrade?
Let’s be real — a web site upgrade is a PROJECT with lots of moving parts like branding, images, copy/messaging, SEO and website design. I was ready for an upgrade when I felt like my website wasn’t performing at its best.
With the changes in Squarespace’s design engine, tweaks to my own vision and messaging, and the fact that I was signing more clients through social media than my website, I felt it was time to update my website so it can be an online store front that supports my sales process.
Affirmation: It’s safe to hire expert support.
Listen, I’m good at certain things. Transferring a website over to Squarespace’s newest version and SEO optimization just aren’t one of them. 😂
When it comes to investments, I like to think in terms of time and money as being my assets. That’s why the website refresh package was a good fit for me — I was able to save time and money by using one of RuthAnn’s ready-to-go templates, and invest the money on her expert support for the more complex things like website/blog/domain transfer, some customization, and SEO optimization.
By outsourcing that piece, I could free up my time to dust up my website copy so it was in my voice and vision.
Action: What’s one thing you could delegate or outsource today?
It’s okay to start small and delegate/outsource little by little. It takes time to learn how to work with a team, collaborator, or service provider. But the process is worth it when you create something beautiful as a final result (that was better than what you could do on your own).
PS: Don’t forget to enter to win a 1:1 Business Breakthrough coaching session to celebrate! I’m giving away 3 sessions this month to help you to get more visible or sell without the ick.
With joy,
