The "Why" Behind My Business (+ a Refreshed Look!)

I knew there had to be something more. That life wasn’t meant to be lived frantically running on a hamster wheel, putting out fires, or saying yes to everything because I couldn’t say no. That the dreams, gifts, and ideas within me where there for a reason, and I needed a healthy outlet to express them. That trying to chase perfection and “having it all” was a race I didn’t want to win, or even run.

That period of my life was two years ago, when I was a full-time preschool teacher, newlywed wife, and leader in the church. I refer to it as my “quarter-life crisis”. Because even though all of these things were really good, I mixed up my priorities and somehow made them bad. At the ripe age of 25, I knew that it was time to make a change.

The thing is: change is inevitable, but intentional growth is something to be celebrated.

Whenever there’s an upcoming transition, I like to go back to basics. I like to refer back to the foundation of the core values of who I am and why I’m doing what I’m doing. These are the classics that stand the test of time. That even though things on the outside are changing, things on the inside are still the same.

So, two years later, I’ve transitioned from teaching into life coaching into full-time entrepreneurship and it’s been a wild journey. With the growth of my business, I felt it was time to do a refresh of my brand and have the much needed makeover it deserved. Thanks to Rachel of Intentionally Designed, the visual design of my brand communicates the warmth, joy, and inspiration I want people to feel when they interact with it. The elements that inspired it was actually parts of my home: think lit candles, cozy blankets, and chic outfits. I hope you feel an inviting sense of “welcome” whenever you come into contact with me.

With the updates to the brand, it was also timely to dig deep into my “why.” I was reminded at the Creative at Heart conference to start with purpose and know that my business is always about PEOPLE and cultivating those life-changing relationships.  That even though life and business has changing seasons, the heart behind who I am and what I do remains the same.

My mission to simple:To grow and connect the next generation of leaders to serve people well through their service based businesses.

Because life is good, and we choose to make it great.

3 core values that I use to guide and describe who I am and what I do are: creative, intentional, and joyful. Here’s a little more about what they mean to me.

Thank YOU for following along and being apart of my story. I’d love to hear from you about which aspect of the change really resonates with you. Feel free to leave your comments below.


ps: If you're interested in talking further about how to work with me, you can book a free consultation here: